In an interview recorded in September 2012, North Carolina Speaker of the House and U.S. Senate candidate Thom Tillis compared the growing population of African Americans and Latinos to a stagnant “traditional population of North Carolina and the United States .”
In an interview highlighted by Talking Points Memo , which first spotted the 2012 interview, a spokesman for Tillis claimed that “traditional North Carolinians refers to North Carolinians who have been here for a few generations.”
If you listen to the full context of Tillis’ remarks, however, it is clear that he was referring to the “traditional population” as a group distinct from the “Latino population” and the “African American population.”
Right Wing Watch points out that “traditional population” and “traditional Americans” are frequently used by anti-immigrant extremists  as euphemisms for “white population.” For instance, in The Social Contract, a journal founded by an influential anti-immigrant leader, the term is used in a 2012 essay by Brenda Walker when she says, “Traditional Americans are assailed by affirmative action and benefits for illegal aliens, which are not available to citizens.”
In speaking of the “traditional population,” Tillis stands alongside people like William Gheen, founder of anti-immigrant group Americans for Legal Immigration PAC, who said that immigration reform would create a situation in which “traditional Americans, like those who that have been here for hundreds of years in descendancy, will no longer govern our own nation.”
It is true that North Carolina’s African American, Latino, and Asian American populations are growing faster  than its white population. For instance, the Latino population in North Carolina grew by 111.1 percent from 2000 to 2010, increasing from 4.7 percent of the population to 8.4 percent. Yet Tillis has consistently worked to marginalize Latinos, by cutting spending on education, opposing healthcare reform, and supporting a restrictive voter identification law ironically called “VIVA.”  That’s why People for the American Way is working in North Carolina this year to make sure Latino voters know the threat posed by Tillis’ extreme agenda .
Last year PFAW’s Spanish-language advertising  helped spur turnout among Latinos in Virginia’s gubernatorial elections, and did the same in many 2012 battleground contests . As we look to the 2014 elections, Tillis’ actions and statements marginalizing the Latino community will represent a real challenge to his standing in an increasingly powerful voting bloc.