Target’s misguided donation  to a pro-corporate, anti-gay Minnesota gubernatorial candidate has (with good reason) caused quite an uproar recently. But the dominant narrative – that Target will serve as a cautionary tale warning other big corporations against getting involved in politics – isn’t quite right.
As an NPR story yesterday made clear, the lesson of the Target story for many like-minded corporations is: don’t get caught.
Target gave to a group that is legally bound to identify its contributors. That's why Target's contribution became known.
Many other groups don't have to disclose a thing. So a company can channel its money — and its message — through a business association or an advocacy group, and outsiders will never know.
"Given all these different ways that you can spend your money without generating a national news story, certainly I think a lot of corporate executives are saying this is just a reminder to use all those other tools that we have in our tool kit," says Robert Kelner, a campaign finance lawyer in Washington.
The DISCLOSE Act, which was brought down by Republican obstruction earlier this summer, is likely to return to the Senate  in September. Its passage would oblige all corporations to be transparent about their political involvement, making the Target story a true cautionary tale.