Latinos Vote! Dolores Huerta’s Four-State Tour with PFAW

Over a two-week span, People For the American Way (PFAW) staff and volunteers joined PFAW board member Dolores Huerta for a four-state tour to get out the vote in Latino communities and push back against anti-immigrant, anti-Latino rhetoric and policies of Republican presidential candidates.

Huerta attended the last two Republican debates, spreading the message that all of the Republican candidates stand firmly against the priorities of working families and Latino communities. At the start of our tour, leading up to the debate in Colorado at the end of October, Huerta joined Colorado Latino leaders and voters to discuss how the Republican candidates are out of line with Colorado Latinos.

latin life denver

latin life denver

Huerta also spoke at a rally that thousands attended. As Suzanne Gamboa at NBC News reported:

“Huerta planned to participate in an event with other Latino leaders Wednesday afternoon to launch a voter registration campaign and protest rhetoric of the campaign and some proposals she considered to be anti-Latino.

[…]"The Republican candidates are not really reflecting or even addressing the needs of the Latino community or American families," Huerta said in an phone interview with NBC News.

After Colorado, Huerta traveled to Charlotte, North Carolina to get out the vote leading up to municipal elections and to call out North Carolina Governor Pat McCrory for signing the severely anti-immigrant HB 318.

After her third radio interview of the morning – which also happened to be the day before Halloween – Huerta posed with the radio hosts of Charlotte’s La Raza 106.1.

la raza

Huerta joined Charlotte voters and activists to deliver an “award” to Gov. McCrory for his ability to disguise himself as a friend of immigrants and then to turn his back on the community.


After Charlotte, Huerta joined PFAW staff and volunteers to get out the vote in Virginia. PFAW had already begun laying the groundwork in Virginia with Spanish-language ads encouraging voters to head to the polls on Election Day.

The Washington Post’s write-up of the ad included this explanation from PFAW’s Carlos A. Sanchez:

“By highlighting in Spanish how local and national Republican politicians from [former Virginia gubernatorial candidate] Ken Cuccinelli to Donald Trump have demonized immigrants, our ad urges voters to stand up against them by going to the polls."

While on the ground, Huerta mobilized voters and volunteers in State Senate District 29 to support Democrat Jeremy McPike.

Our efforts paid off, as McPike won his race!

To wrap up our four-state tour, Huerta traveled to Wisconsin leading up to the Republican debate there. PFAW joined with Voces de la Frontera Action to shed light on the anti-immigrant, anti-Latino policies of all the Republican candidates.

dolores press conf

Huerta also joined with allies for a Fight for $15 rally urging politicians to support a $15 minimum wage. Watch Huerta discuss her efforts on local CBS.

The 4-state tour is a part of PFAW’s Latinos Vote! program. Stay tuned for more updates on our work!


2015 Election Recap

As the dust settles from many important elections around the country yesterday, we have some great news to report.

In the race PFAW put our focus on in Virginia, we won! Progressive Jeremy McPike captured the Senate seat. I’m happy to report that PFAW’s work in this election on the air and on the ground -- which Virginia and regional PFAW members supported with their volunteer time and hundreds of PFAW members from around the country stepped up to support with donations -- was effective.

In addition to the victory in this race, we made important inroads into the Latino community that will be critical in 2016, when Virginia is expected to be perhaps THE most important swing state and the Latino vote could be THE deciding factor. We were proud to produce the first ad ever to use Donald Trump’s hateful immigrant-bashing rhetoric as a vote motivator, rightly tying that bigotry to the Republican brand.

Image - Legendary Civil Rights Activist & PFAW Board Member Dolores Huerta campaigns for PFAW in Virginia’s 29th Senate District

In other great news from Virginia, a radical anti-gay and anti-immigrant county supervisor in northern Virginia, who PFAW’s Right Wing Watch has long tracked, lost his seat. As Right Wing Watch has reported, Republican Eugene Delgaudio has said the “homosexual lobby” wants to make it legal to “rape and murder young boys” and has warned that allowing LGBT people to adopt would lead to gay men “skipping down to adoption centers to pick out a little boy for themselves.” He also referred to his county’s growing Latino immigrant population as “hordes” that are exacting “a greater and greater toll.”

And in both Maine and Seattle, voters dealt a serious blow to big money in politics!

In Maine, a Clean Elections initiative passed by 10 points that strikes back against Citizens United and bolsters the state’s public financing system. In Seattle, by an even wider margin of 20% voters passed a sweeping initiative to limit the influence of big money in politics by, among other things, capping contributions by corporations with city contracts or that spend significant funds lobbying, making it illegal for city officials and their top aides to take lobbying jobs immediately after leaving office, empowering low-dollar donors, and increasing transparency and accountability.

Election Day didn’t bring only good news though.

The results statewide in Virginia were a mixed bag, and because of strong Republican showings in other parts of the state, effective GOP gerrymandering, and, yes, a ton of money spent, the GOP was able to maintain party control of the state Senate.

And in other parts of the South, far-right -- and I mean very far-right -- Republicans won races for governor that will have a tremendously detrimental impact on the people of those states.

In Kentucky, the election of Republican Matt Bevin to governor yesterday means that the more than half a million Kentuckians who have health insurance thanks to the Affordable Care Act could lose their health care very soon. Bevin has promised to eliminate Kynect, Kentucky’s state exchange established under the ACA, and could undo the Medicaid expansion accepted by the outgoing Democratic governor, Steve Beshear, which insured 400,000 people alone and cut the state’s uninsured rate by more than half.

It’s worth noting that Tea Party Governor-elect Matt Bevin’s winning strategy was to turn out his right-wing base by campaigning on themes such as the backlash to marriage equality, support for county clerk and Religious Right cause célèbre Kim Davis, and promises to defund Planned Parenthood.

And, in Texas, there was the defeat of Houston’s Equal Rights Ordinance, leaving Houston the largest city in the country and the only major city in Texas with no nondiscrimination protections for LGBT residents. That election was especially ugly. Anti-equality groups resorted to fearmongering and inflamed prejudice, distorting the true purpose of the ordinance by referring to it derogatorily as the “Bathroom Ordinance.” Sadly, there is still a lot of work to do in Texas and the South.

One thing is clear: yesterday’s wins AND losses both point to the need to keep fighting.

Americans deserve better than the regressive, draconian agenda that right-wing Republicans are offering. And because the Right is so well-funded and tenacious, we must fight to defend our gains -- some on the Right are already talking about legal challenges to yesterday’s victories for the People over big money in politics.


Why Next Week's Election in Virginia is So, So Important

Next Tuesday, November 3, Virginia will have its state elections and who votes, how they vote, and the work that goes into mobilizing voters in advance of Election Day are all critically important to 2016.

Virginia is more likely than not to be THE deciding swing state in 2016. So we need to lay the groundwork NOW for victory next year, and that means building voter turnout infrastructure, especially for the Latino vote, in key parts of the state.

A recent analysis from Moody’s Analytics projected that (based on current economic and political indicators), Democrats would win the White House by just 2 electoral votes -- which would be the closest margin in U.S. history. Their findings concluded that one state -- Virginia -- would deliver the election for the Democratic nominee.

There are few states that can change the electoral math more than Virginia, and one of the most important factors is the Latino share of the electorate -- a crucial 5% of the vote that will determine who wins and loses in the state.

PFAW is already on the air in Virginia with a Spanish-language ad that’s been getting a lot of press attention – highlighting for Latinos the importance of voting against the party of Donald Trump and its anti-immigrant, anti-working family agenda.

Spanish-language newspaper La Opinión said of our ad (translated):

“It’s the first ad that uses Trump to drive Latino voters to the polls, but it won’t be the last. Its focus on women and on two generations, immigrants and first generation, is innovative.”

And it’s not just 2016 that makes Virginia important on the national level. The upcoming 2015 elections for Virginia’s state legislature matter too.

In a recent court filing, Republicans ADMITTED that the GOP intentionally rigged the state’s congressional districts in order to produce a delegation heavily tilted their way.

It’s the Republican state legislature that has made Virginia one of the most gerrymandered states in the country. In 2012, President Obama won Virginia narrowly, but Republicans still picked up 8 of the state’s 11 congressional seats under the GOP-friendly maps drawn by the state legislature.

Now, party control of the state legislature is up for grabs.

If we can flip control of the State Senate away from right-wing Republicans, it will be a MAJOR DEFEAT for the Radical Right in what was once one of their most reliable strongholds!

Virginia not only housed the capital of the old Confederacy, it's the home of Pat Robertson and Jerry Falwell, the Founding Fathers of the modern radical Religious Right -- as well as the foundational institutions of the movement they created, like Robertson's Regent University and Falwell's Liberty University.

It's so sweetly fitting that People For the American Way -- the organization founded to counter their hate that was a constant thorn in their sides -- would be instrumental in finally turning what was once their deep red home state solid blue.

La Opinion Quote

Virginia is an Early Opportunity to Tarnish the GOP Brand

This year’s fight for control of the State Senate in Virginia has emerged as an excellent opportunity to engage Virginia’s Latino community and to further attach the extreme rhetoric and policies of the Republican Presidential candidates to the overall GOP brand. Targeting the Northern Virginia area, with its large Latino population, we’ll have an impact in the Senate District 29 race -- which is likely to determine party control of the state Senate. It will also allow us to connect with the Latino community and deepen the association of radical, anti-immigrant sentiment with the Republican Party at the local, state, and national level.

Building on our previous work and refining it ahead of 2016, PFAW’s 2015 plans include:

  • Radio and digital advertising targeting the Latino community in Northern Virginia, with the message that the state elections are the best way to make their voice heard ahead of 2016.
  • Media strategies to capitalize on the consistent stream of anti-immigrant remarks from national Republican candidates.
  • On the ground events and mobilizing volunteers along with partner organizations and PFAW Board Member Dolores Huerta ahead of Election Day.

Not only will these efforts boost Latino turnout in 2015, they will further damage the Republican brand with Latinos and help increase civic participation -- boosting the “muscle memory” of voting ahead of 2016.

Turn this purple state blue

PFAW’s Proven Track Record of Success

People For the American Way has a demonstrated record of mobilizing Latino voters, especially in Virginia, where our Latinos Vote! campaign has been active since 2012. That year, we made a full investment in Virginia and built a comprehensive program of outreach to the Latino community through TV, radio, digital, and direct mail. In the 2013 Governor’s race, we worked hand-in-hand with the McAuliffe campaign to secure victory over Tea Party darling Ken Cuccinelli and in 2014, we ran targeted digital ads to help secure Senator Warner’s re-election. In each of these races the Latino vote proved decisive in the Democratic candidates’ success. 2015 presents an excellent opportunity to continue to engage the Latino community and to further build the overall narrative about the dangerous policies and ideology that Republican candidates hold.

Is this a plan you can support? If so, please help PFAW fund this work with a donation today>>


Republicans Said What About Immigrants?

Today PFAW is releasing a new digital ad in Virginia highlighting GOP Congressional candidate Barbara Comstock’s dehumanizing rhetoric toward immigrants. Taking a page out of former gubernatorial candidate Ken Cuccinelli’s playbook, who has compared immigrants to rats, last month Comstock compared immigrants to FedEx packages.

Comstock said in a recent debate: “Fedex can track packages coming in here all the time. We can track people who are coming into the country, and we can do that right.”

Beginning today, the ad (pictured above) will run in Northern Virginia until Election Day, as will a Spanish-language version of the ad. The text above the ad notes:

Virginia Republicans continue to use dehumanizing and degrading language towards immigrants. Hold them accountable on Election Day, November 4!

Comstock’s comment is just the latest example from a political party that continues to alienate the Latino community with its demeaning rhetoric and harmful agenda. Despite what GOP candidates may believe, immigrants are not rats, or Fed Ex packages, or dogs, or drug runners. That’s why PFAW is working hard this election cycle — in states including Georgia, North Carolina, Colorado, and Wisconsin — to highlight for Latino voters the harmful track records of GOP candidates, and encouraging voters to keep that in mind when they cast their ballots on Election Day.


Barbara Comstock’s “FedEx” Comments Part-and-Parcel with GOP Trend of Dehumanizing Immigration Rhetoric

In a debate yesterday, Barbara Comstock, GOP candidate for Congress from Virginia’s 10th District, compared the tracking of immigrants to the tracking of Fedex packages.

I think first and foremost we need to stop playing politics with this, secure the borders, and just do it. We know how to do it. Fedex can track packages coming in here all the time. We can track people who are coming into the country, and we can do that right.

Comstock is not alone in her dehumanization of people coming to the U.S. Last year, Ken Cuccinelli compared immigrants to rats: “It is worse than our immigration policy. You can’t break up rat families…and you can’t even kill ‘em.”

People in Virginia and around the country need to know about the hateful rhetoric coming from the Right and the extremist views held by candidates vying for leadership positions. These are not fringe conservatives, but candidates in contested races who could eventually influence how immigration policy is shaped and the way our country is run.

Immigrants are not Fedex packages to be tracked, families of rats, or drug runners with “calves the size of cantaloupes.”


Appeals Court Strikes Down Marriage Ban in Virginia, Ruling Will Also Affect Carolinas and West Virginia

Today the 4th Circuit Court of Appeals struck down Virginia’s ban on marriage for same-sex couples.

This is a historic step forward for equality in the South. Beyond Virginia, the ruling will also affect the other states covered by the 4th Circuit, including North Carolina, South Carolina, and West Virginia, which have similar bans in place. In West Virginia, the district judge considering the challenge to the state’s ban said last month that he would not proceed until the federal appeals court had ruled.

In the majority opinion, the judges noted that bigotry and fear cannot be the basis for the denial of equal rights under the law:

We recognize that same-sex marriage makes some people deeply uncomfortable. However, inertia and apprehension are not legitimate bases for denying same-sex couples due process and equal protection of the laws.

…The choice of whether and whom to marry is an intensely personal decision that alters the course of an individual's life. Denying same-sex couples this choice prohibits them from participating fully in our society, which is precisely the type of segregation that the Fourteenth Amendment cannot countenance.

For those who claim that marriage bans are legitimate because they were adopted by popular vote, the court quoted a Supreme Court case from 1964:

A citizen’s constitutional rights can hardly be infringed simply because a majority of the people choose that it be.

That one sentence perfectly encapsulates why courts matter.

PFAW Foundation

North Carolina GOP Senate Candidate Thom Tillis Marginalizes Minority Communities

In an interview recorded in September 2012, North Carolina Speaker of the House and U.S. Senate candidate Thom Tillis compared the growing population of African Americans and Latinos to a stagnant “traditional population of North Carolina and the United States.”

In an interview highlighted by Talking Points Memo, which first spotted the 2012 interview, a spokesman for Tillis claimed that “traditional North Carolinians refers to North Carolinians who have been here for a few generations.”

If you listen to the full context of Tillis’ remarks, however, it is clear that he was referring to the “traditional population” as a group distinct from the “Latino population” and the “African American population.”

Right Wing Watch points out that “traditional population” and “traditional Americans” are frequently used by anti-immigrant extremists as euphemisms for “white population.” For instance, in The Social Contract, a journal founded by an influential anti-immigrant leader, the term is used in a 2012 essay by Brenda Walker when she says, “Traditional Americans are assailed by affirmative action and benefits for illegal aliens, which are not available to citizens.”

In speaking of the “traditional population,” Tillis stands alongside people like William Gheen, founder of anti-immigrant group Americans for Legal Immigration PAC, who said that immigration reform would create a situation in which “traditional Americans, like those who that have been here for hundreds of years in descendancy, will no longer govern our own nation.”

It is true that North Carolina’s African American, Latino, and Asian American populations are growing faster than its white population. For instance, the Latino population in North Carolina grew by 111.1 percent from 2000 to 2010, increasing from 4.7 percent of the population to 8.4 percent. Yet Tillis has consistently worked to marginalize Latinos, by cutting spending on education, opposing healthcare reform, and supporting a restrictive voter identification law ironically called “VIVA.” That’s why People for the American Way is working in North Carolina this year to make sure Latino voters know the threat posed by Tillis’ extreme agenda.

Last year PFAW’s Spanish-language advertising helped spur turnout among Latinos in Virginia’s gubernatorial elections, and did the same in many 2012 battleground contests. As we look to the 2014 elections, Tillis’ actions and statements marginalizing the Latino community will represent a real challenge to his standing in an increasingly powerful voting bloc.


What Cantor’s Defeat Says About Money In Politics

As the news of House Majority Leader Eric Cantor’s surprising loss last night to Tea Party challenger David Brat sinks in, Brat’s anti-immigrant extremism is increasingly coming into the spotlight. Today Right Wing Watch wrote that Brat actively sought out the endorsement of ALIPAC, an anti-immigrant hate group whose leader has suggested that violence may be necessary to quell President Obama’s supposed war on “white America.” Brat campaigned on the claim that a vote for Cantor was “a vote for amnesty.”

But there is another aspect to the race also worth paying attention to: Brat’s focus on corruption in Washington. This morning our friends at Public Campaign pointed out that Brat, who was vastly outspent by Cantor, consistently made speaking out against political corruption a part of his campaign. In his victory speech, Brat said to supporters: “What you proved tonight was dollars don’t vote — you do.”

The overwhelming majority of Americans (92 percent of voters, according to a November 2013 poll) think it’s important for elected officials do more to reduce money’s influence on elections — a statistic we often highlight in our work for urgently-needed campaign finance reforms. What last night’s news brings to the foreground is the obvious fact that this 92 percent cannot possibly reflect Americans of only one political leaning. A commitment to fighting corruption and the outsized influence of big money in politics is a deeply-held belief of people of all political stripes, whatever their other beliefs may be.

This morning Politico proclaimed, “Big money couldn’t save Eric Cantor.” And despite Brat’s extremism, there is something hopeful about the fact that people can fight back against the tidal wave of cash flooding our electoral system. To be sure, this outcome is the exception rather than the rule. More than nine times in ten, the better-financed congressional candidate wins. In the post-Citizens United and post-McCutcheon campaign finance landscape, to pretend that money doesn’t matter hugely in the outcome of elections — and in who has access to and influence over politicians once the election is over — is to be willfully blind.

But it’s also important to be reminded that when voters set their minds to it, they still have the power to reshape our nation — for good or ill.


Urgent Action Needed on Georgia Early Voting Bill on Last Day of Legislative Session

Updated March 21: Georgia's legislative session closed without final action being taken on HB 891. According to Facing South, "House sponsors declined to take up a vote on the revised bill, and HB 891 was dead." The report quotes Kelli Persons of League of Women Voters of Georgia, "The message here is that it's very important . . . to pay attention to what's happening at the local level," in reference to the bill's impact on municipal early voting.

Virginia Ban on Same-Sex Marriage Struck Down

On Thursday evening a federal judge ruled that Virginia’s ban on marriage for same-sex couples is unconstitutional. U.S. District Judge Arenda L. Wright Allen stayed the decision pending appeal, meaning that while the ban has been struck down, the ruling will not immediately take effect.

Close on the heels of a federal judge’s decision earlier this week directing Kentucky to recognize same-sex marriages from other states, Judge Wright Allen’s decision makes Virginia the first state in the South where a statewide ban has been entirely struck down.

In the South and across the country, it’s clear that Americans increasingly believe it is wrong to block committed couples from the protections and responsibilities that only marriage can provide. As Judge Wright Allen wrote in her decision:

Our nation's uneven but dogged journey toward truer and more meaningful freedoms for our citizens has brought us continually to a deeper understanding of the first three words in our Constitution: we the people. "We the People" have become a broader, more diverse family than once imagined.

PFAW Foundation

VT and VA Senators Move Quickly to Fill Judicial Vacancies

Senators who timely recommend judicial nominees to the White House help America's courts function effectively.
PFAW Foundation

Ken Cuccinelli's Nativist Rhetoric Backfires Badly In General Election

Virginia GOP gubernatorial candidate Ken Cuccinelli appears to be paying the price for his anti-immigrant record.

PFAW Hosts Telephone Town Hall Briefing On Cuccinelli's Extremism

Last week, PFAW hosted a fantastic telephone town hall briefing about our work in Virginia holding Ken Cuccinelli accountable for his extreme record. More than 6,000 of our members joined the call to discuss this critical race with our panel of experts.

PFAW President Michael Keegan explained why the Virginia governor’s race is so important and what PFAW is doing to stop Cuccinelli, including our canvassing efforts and our six-figure Spanish-language ad buy.

Senior Fellow Peter Montgomery spoke about our report, “Ken Cuccinelli: Attorney General of the Tea Party,” and gave us some more detail on Cuccinelli’s record of extremism, particularly on LGBT equality and reproductive rights.

Pollster and strategist Lorena Chambers told us about PFAW’s Spanish-language ads in Virginia, which highlight Cuccinelli’s record of attacking Latinos, and the importance of the Latino vote in Virginia and beyond. Watch our three ads on YouTube: “¿Qué tipo de persona?" (What type of person?)”, “Tim Kaine/Apoyo” and “Job Security.”

We also took some great questions from our members, who wanted to know about the recent voter purge in Virginia, and asked why the Republican party has been taken over by Tea Party extremists like Cuccinelli.

You can listen to the full audio of the call here.


PFAW Takes On Cuccinelli With Spanish-Language Ads

With the election in Virginia less than two weeks away, PFAW is holding Cuccinelli accountable for his record of extreme views and hateful comments.

PFAW Volunteers Take Fight Against Cuccinelli’s Extremism to the Streets

PFAW made the news this weekend with the debut of our new Spanish language ad in Virginia, part of our partnership with the McAuliffe campaign. But we’re also on the ground, taking the fight against Cuccinelli’s extreme views to the streets. This weekend, we went out to Herndon, Virginia, participating in a training for canvassing and get-out-the-vote activities—the kind of on-the-ground efforts that will make all the difference in this election.

More than 100 volunteers hit the streets to talk to Virginia voters and make sure they know just how extreme, reckless and wrong for Virginia Cuccinelli is. We were proud to be a part of the canvass — and the McAuliffe campaign told us that Herndon was the No. 1 canvassing location for the weekend!

The level of enthusiasm we saw in our activists was very encouraging, but we won’t let ourselves get complacent. We won’t stop until we’re sure that Cuccinelli won’t be bringing his right-wing agenda to the Governor’s office.


Virginia Removes 40,000 Names From Voter Rolls as Election Approaches

The Associated Press is reporting that Virginia election officials have gone ahead with a planned “purge” of the state’s voter rolls, removing nearly 40,000 names from voter registration lists. 

The state’s gubernatorial election is in less than three weeks.

There are signs that some eligible voters may have had their vaild voter registrations revoked in the purge. One local registrar refused to participate, the AP reports, because one in ten names that state elections officers sent him to be removed from the rolls were in fact eligible voters:

One local registrar, Lawrence Haake in Chesterfield County, has defied the state elections board and refused to purge any voters. In an affidavit, Haake says that he conducted a preliminary review that found nearly 10 percent of the names given to him by the state for potential purging were, in fact, eligible voters. He concluded that the risk of purging legitimate voters was too great.

“The list sent to us from the SBE is clearly inaccurate and unreliable,” Haake said in the affidavit.

In our report “The Right to Vote Under Attack,” we documented how flawed voter purges keep eligible citizens from voting.

PFAW Foundation

Cuccinelli Fails at the Supreme Court

Cuccinelli's extremism costs him in court, as well as among voters.

People For the American Way and McAuliffe Campaign to Launch Major Spanish-Language Ad Buy in VA

TV Ad Campaign Will Highlight Ken Cuccinelli's Discriminatory Agenda & Career-Long Record of Divisive Rhetoric 

People For the American Way and Terry McAuliffe's campaign for Virginia governor will launch a major partnership next week to highlight McAuliffe’s commitment to making Virginia open and welcoming to all and inform voters of his opponent Ken Cuccinelli’s record of driving a divisive and discriminatory agenda. The six-figure Spanish-language advertising campaign will include a series of TV ads running in the Washington, DC and Richmond media markets. The ad campaign will start on Monday and run through Election Day.

"Ken Cuccinelli has tried to cover up his extreme agenda on immigration, health care, women’s rights and gay rights, but his record speaks for itself," said Michael Keegan, President of People For the American Way. "From sponsoring legislation while in the State Senate that would let companies fire employees for speaking Spanish, even during break times, to launching divisive rhetorical attacks against Latinos, Cuccinelli has shown that he's more focused on driving his extreme Tea Party agenda than doing what's best for all Virginians."

"As governor, I will be committed to increasing opportunities for all Virginians, because our Commonwealth is stronger when all who want to live, work, or raise a family here are able to," said Terry McAuliffe. "We need to be focused on keeping Virginia open and welcoming to all, which is why I will be proud to sign the Virginia DREAM Act as governor and work to increase access to quality education, good jobs and support for small business owners for all citizens of our great Commonwealth."

Latino voters play an increasingly critical role in Virginia’s politics. According to the U.S. Census Bureau, roughly 8.2 percent of Virginia residents are of Hispanic or Latino descent. From 2000 to 2010, the number of eligible Latino voters in Virginia grew by 76 percent, outpacing all other groups in the electorate. 

The ad campaign is modeled after People For the American Way’s successful programs in 2012, aimed at increasing Latino turnout in key states. In 2012, People For the American Way undertook a comprehensive plan to get out the vote and communicate with Latino voters in Virginia and five other key swing states about Mitt Romney’s dangerous agenda, as well as the GOP’s extreme and offensive rhetoric about the Latino community. In Virginia, President Obama won the Latino vote by 32 points (64-33%). 

To learn more about the PFAW Latino advertising campaign’s history, please visit: